I love looking at how logos have changed over the years. I remember seeing an article that showed the development of the Campbell’s and ShopRite logos. Today, I stumbled on Matthew French’s article about newspaper nameplates (i.e., logos). Enjoy!
Sweden Sans was commissioned by the Swedish government to represent the country’s brand identity in a wide range of media. It was created by design agency Söderhavet and font designer Stefan Hattenbach.
Hat tip to our type buddy, Bill.
Most writing sucked in the ’90s, too. And in the ’80s. And the ’70s. And, according to Pinker, people have been complaining about bad writing in literally every generation since the invention of the printing press. So it would be nice — but wrong — to blame today’s bad writing on modern technology.
Sing it, brother! The Typemaniac edited a newsletter over 40 years ago, and he can testify that some of the writing that came across his desk was — to be charitable — an abomination.
What has changed, though, is that books from major publishers and important newspapers are nowadays rife with typos and misused homophones. Sic transit gloria mundi.
(Be sure to read what our fellow blogist, Matrix, says about the state of writing today.)
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