“If I were going to date a typeface, it would probably be something like Franklin Gothic bold condensed. The font is undeniably masculine—sans-serif, solid, reliable. If it were a human, it’d be the type of guy who would fix my broken sink and play football in the backyard on Thanksgiving. I’m not alone here. Lots of women find Franklin Gothic to be a total dreamboat.”
Besides gauging dateability, graphic designer Sarah Hyndman is researching how typography impacts our perceptions in other ways:
- Can a font make a product appear more expensive?
- Do fonts have recognisable personalities?
- Can a typeface alter the taste of what you eat?
- Can a font alter the mood of what you read?
- When is a Serif a better choice than a Sans Serif typeface and why?
Hat tip: our Northern Font Observatory, headed up by MrMild.