Companies from Best Buy to Forever 21 use Futura, but probably not the original. That’s because it has been endlessly reimagined, imitated, and blatantly ripped off.
Thanks to MrMild, our Chief Investigative Typographer, for bringing this article to our attention. It’s a bit breathless, but still a fun read for lovers of type.
Source: How Futura Became The Most Ripped-Off Typeface In History | Co.Design
